Kiddy K. | 
01 22nd, 2005| 
With everything from Botox and collagen to cosmetic and healthcare products close at hand, keeping age at bay has never been easier, says Neena Haridas.
Youth comes but once in a lifetime, said Henry Wadsworth Longfellow. Clearly, the American poet wrote that before the era of Botox, collagen and alpha-hydroxy-acids. For in a world dominated by people over 35, staying young has become a global obsession. And gone are the days when a bottle of Godrej hairdye in the bathroom cabinet was enough to conceal your years. Today, staying young is also about maintaining a flawless skin, body and living a healthy lifestyle that includes daily gym sessions, trekking and perhaps, even running the Marathon.